A private lunch and learn for policy organizations, advocacy teams, and research institutions. Built for people with genuine expertise and real opinions on things that matter, who do not yet have an audience for them.
Built for policy practitioners, researchers, advocates, and communications staff at think tanks, nonprofits, advocacy organizations, government agencies, and academic institutions.
The three main sections of the workshop.
The mechanics of distribution, without the mythology.
A plain-language breakdown of how social media platforms actually distribute content, and why most policy organizations are leaving enormous reach on the table.
No jargon, no algorithm folklore, no growth-hacker theatrics. Just the mechanics — and what they mean for people who already have something worth saying.
Turning research and policy expertise into content people actually watch.
A practical framework for turning existing expertise into short-form content that gets watched, shared, and saved. Covers what to say, how to structure it, and how to write a hook that does the load-bearing work.
The biggest advantage policy practitioners have is the one they are not using: their primary sources, their structured arguments, and the depth that nobody else on the platform can fake.
The lowest-friction path from zero to consistent.
Gear (less than you think), habits (more than you think), and a realistic plan for the first 90 days. Designed so the team or individual can actually run it without a producer.
Closes on the one mental shift that determines whether someone follows through after the workshop ends, and how to set up the conditions to make that shift stick.
Nile Berry.
Nile Berry is the creator of Urban Explained, a New York City content brand producing short-form policy explainers about housing, transit, capital, and the strange economic forces shaping the five boroughs. The brand publishes across all major social platforms.
He grew Urban Explained from roughly 500 to roughly 150,000 followers in approximately one year, primarily on Instagram and TikTok, while keeping the work tightly sourced to primary documents — ACRIS, NYC Open Data, MTA filings, DOB permits, and the occasional court record.
He holds a degree from MIT, with a focus on real estate and public data. He has presented this material privately for the Manhattan Institute, Vital City, and other media and academic organizations.
Book this workshop for your team.
Send a short note about your organization, the team you're booking for, and an approximate window. Replies typically arrive within two business days.
If your organization is academic, civic, or nonprofit, say so up front — that shapes the quote.